Consisting of thousands ones and zeros a "digital" brain is depicetd on the companies biggest glass facade, featuring parts of the original code of the first brainlab software product.
Looking at it from a distance clearly makes you realize the brain, while being close to the building the bigger picture disappears.
In close collaboration with the companies owner I developed the brain as a greyscale image with 8 shades of grey. Next I translated it into zeros and ones with 8 different variations in font thikness to create depth and height. I was overseeing the production process to make sure everything turns out fine.